Popular Holdings Limited (hereinafter collectively called as our “Group”) respects the personal data privacy of the Personal Data (Privacy) Ordinance (“Ordinance”) so that the privacy of your personal data is protected in accordance with the standard required by law. In doing so, our Group requires all our staff and agents to comply with the Ordinance in the same manner as the Ordinance and adhere to the high standards of security and confidentiality.
This Personal Information Collection Statement (“PICS”) is provided by our Group for purposes of comply with the notification requirements under the Ordinance when collecting personal data. This PICS should be read in conjunction with our Group’s Privacy Policy Statement (“PPS”). Details of our Group’s PPS is available at the website of our Group
Please read this PICS and the PPS carefully to understand our Group’s policy and practices how your personal data will be treated and dealt with.
This PICS may from time to time be revised, or otherwise changed as our Group deems necessary or appropriate but our Group will endeavour to give you advance notice of any such revision or change where practicable. You are also advised to read the latest version of our Group's PICS and PPS from time to time.
This PICS applies to the following companies/brand names: -
Educational Publishing House, Limited
Educational Publishing House Limited (Macau)
EduSmart Company Limited
Kam Pui Enterprises Limited
Pan Lloyds Publishers Limited
Popular e-Learning (HK) Limited
Popular Educational Services (H.K.) Company Limited
Popular Holdings (Greater China) Limited
Popular Modern Books Company Limited
Smart Education Travel Limited
Jumpstart Publishers (A branch of Pan Lloyds Publishers Limited)
WonderKids Publisher (A branch of Educational Publishing House, Limited)
Yuk Choi Bookstore (A branch of Educational Publishing House, Limited)
1.1 Unless otherwise stated, the following definition is adopted in this PICS: -
“personal data” means any personally identifying information or sensitive data from which it is practicable for the identity of an individual to be ascertained, such as: name, age, gender, photo image, address, contact details, HKID card or passport/entry permit numbers, job, working experience, education background, academic, assessment and performance records, and co-curricular data and etc.
1.2 Words in PICS in the singular includes plural, and vice versa.
1.3 Masculine gender in PICS includes the feminine and neutral, and vice versa.
1.4 A person in PICS includes a reference to a natural person, a firm, a partnership, an unincorporated association/organization, a body corporate, legal entity and etc.
1.5 The headings in PICS are for convenience only and shall not affect the interpretation of any provision thereof.
2.1 Our Group may collect your personal data, which you provide your personal data to our Group, when you: -
(a) apply for admission or membership of our Group;
(b) become our Group’s member, customer and so on;
(c) use our Group’s services;
(d) purchase our Group’s products;
(e) visit and/or use our Group’s websites and/or Apps;
(f) join our Group’s activities;
(g) participate any educational courses and/or study organized by the Group;
(h) enjoy and/or use our Group’s online services; and/or
(i) have any other dealings with our Group.
2.2 You will be required to supply to our Group with personal data from time to time throughout you using our Group’s services, purchasing our Group’s products, visiting our Group’s websites and/or Apps, joining our Group’s activities and so on.
2.3 Upon the occurrence of any event as set out in the above Section 2.1, it means that you agree to voluntarily provide personal data to our Group. Otherwise, our Group has the right to refuse or terminate: (a) providing services and products to you; and (b) processing your requests.
3.1 Our Group will probably use and apply your personal data for following purposes: -
(a) to administer the provision of our Group’s products and services, including to provide any relevant services as discussed with you for any subscription/purchase of products or services;
(b) to process your application, subscription, enquiry, complaint and etc.;
(c) to conduct any investigation relating to you (if necessary);
(d) to comply with any regulatory or other legal requirements or other internal business requirements from time to time adopted by our Group, including but not limited to anti-money laundering and Know-Your-Client obligations;
(e) to provide customer services to you;
(f) to conduct research and statistical analysis (including use of new technologies);
(g) to administer lucky draws and other contests or competitions;
(h) to enable our Group to perform contractual obligations to you;
(i) to keep data subjects’ information on record and carry out our Group’s other internal business administration and operation;
(j) to provide you with any information of the activities of our Group; and
(k) to comply with those (i) orders of the Court(s); and/or (ii) requests from law enforcement agencies and governmental authorities; and
(l) for and incidental to any other purpose directly relating to any of the above purposes.
3.2 The purposes above are necessary to allow our Group to perform contractual obligations to you (i.e. being a member, a user, a subscriber, a customer and etc. of our Group, and its services and products) and to enable our Group to comply with applicable laws and regulations.
3.3 Our Group may communicate you with various communication channel such as direct-mail, email, telephone, SMS, Whatsapp or WeChat, etc. by using your personal data. Unless otherwise stated in this PICS, our Group will not provide your personal data to any third party for use without your consent.
4.1 Our Group will use your personal data for the those uses and purposes as stated in this PICS and PPS. If necessary for any of the purposes stated in this PICS and PPS, our Group may transfer your personal data to third parties, including: -
service providers, services partners and etc. engaged by our Group (e.g. cloud service providers) and their related companies, including but not limited to subsidiaries and associated companies within our Group or their respective agents and business partners.
4.2 Our Group will disclose personal data when required to do so by law or under Court’s orders and may also disclose such personal data due to law-suits or in response to requests from law enforcement agencies or governmental authorities.
5.1 Our Group may use your personal data in direct marketing only if you consent or do not object. As to direct marketing, our Group intends: to use your personal data, profiling information, services and transaction pattern and behaviour collected, compiled, generated or held by our Group from time to time; and to directly market and promote the services, products, facilities, activities, contests, conferences, lucky draws, events and promotional campaigns from time to time available to our Group or the partners of our Group.
5.2 If you wish to exclude your personal data for direct marketing purpose, please send us an email, along with your name and account number to PDP Coordinator at
6.1 Unless otherwise specified by our Group, you have to provide those personal data requested by our Group. If you provide wrongful personal data or does not provide such necessary personal data, our Group may not be able to provide such data subject with those product(s) and/or or service(s) that you have requested.
7.1 You have a right to request access to, the correction and erasure of, your personal data in accordance with, where applicable, the provisions of the Ordinance, our PPS and any other data protection laws or regulations as applicable. Requests for access, correction and/or erasure of personal data, as well as withdrawal of consent, where applicable, should be by letter or email to
enquiry_pdp@popularworld.com. Our Group may charge an administrative fee, when handling the requests.
8.1 Subject to legal, statutory and regulatory requirements mandating the retention of personal data, our Group will keep your personal data only for as long as necessary to fulfil the purposes for which the personal data was collected or a directly related purpose.
8.2 Personal data which is no longer required will be destroyed accordingly.
9.1 If you are under the age of 18, please consult your parents or legal guardian(s) on the content of this PICS and our PPS, and ensure that you understand the matters set out in this PICS and our PPS and obtain the consent of your parents or legal guardian(s) before giving your consent to this PICS and providing your personal data to our Group.
10.1 In line with times, our Group will, from to time, revise our PPS and this PICS. Thus, you and/or any person concerned are advised to regularly review our latest version of PPS and PICS to check any revision.
10.2 You and any person concerned can find out more about our Group’ policies on privacy and personal data protection by accessing our latest privacy policy and personal data collection statement available on the website at
https://www.popular.com.hk/tc/privacy.html.
10.3 For any contact, please write or email to
Note:
1. Our Group reserves the right to revise this Privacy Policy Statement without prior notice.